Comparative Analysis on Online Vs. Offline Shopping

Abstract

Abstract: Shopping, a term deeply embedded in human history, has witnessed a transformative shift with the advent of online platforms. The dominance of the internet has propelled online shopping into mainstream consumer behavior. Technological advancements have afforded sellers unprecedented opportunities to connect with customers swiftly, efficiently, and economically. The rapid emergence of online shopping has garnered substantial attention in recent times, prompting numerous studies.

Several research endeavors have spotlighted the distinction between high-touch products, where consumers seek sensory experiences like touch, smell, or trial before making a purchase. This necessitates offline shopping as these sensory aspects are challenging to replicate in the online shopping realm. This research paper is dedicated to scrutinizing the notable differences between online and offline consumer groups concerning demographics, technology usage, product availability, and consumer attitudes.