The Efficacy of Digital Advertising

Abstract

Digital marketing has become a prominent focus in contemporary business management. Within this realm, digital advertising has garnered significant attention due to its cost-effectiveness. In the digital age, communication between buyers and sellers has evolved, with the internet emerging as a powerful advertising medium as more individuals become internet-savvy. This paper aims to explore the effectiveness of digital advertising in generating awareness, interest, and preference for products, as well as facilitating knowledge dissemination and influencing purchase decisions. Additionally, it discusses the most preferred types of ads. The study concludes that consumers perceive digital advertising as both useful and entertaining.