Opinions on the consumption of goat meat and goat products in southern Thailand.

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Abstract

This study presents a thorough demographic analysis of a sample comprising 520 individuals in Songkhla province, shedding light on population composition. Noteworthy gender imbalances align with global research trends, favoring females. The relatively youthful respondent average age underscores the need for targeted interventions. However, localized participant distribution raises questions about generalizability. Religious diversity and varied marital statuses underscore the need for nuanced considerations in social and health research. Educational and occupational diversity offers comprehensive population insights, influencing survey result interpretations. Average monthly income adds a crucial socio-economic dimension. Personal networks emerge as significant information channels, with online platforms shaping awareness, particularly through websites and social media. Exploring consumer opinions on goat meat and products reveals predominantly positive sentiments, emphasizing potential marketing strategies. Preferences for specific goat products and price influences provide valuable market insights. The study highlights the importance of advertising and public relations in shaping consumer opinions, aligning with existing literature. Digital platforms, notably online media, significantly influence consumer behavior. Tailored marketing strategies within the alternative milk products niche are suggested due to a higher preference for goat products over sheep milk snacks. Traditional marketing methods receive lower scores, emphasizing the need for innovative, digital-centric approaches. Statistical analysis reveals significant age-related differences in consumer perceptions of lamb and goat product consumption. In conclusion, this study contributes a nuanced understanding of Songkhla province's demographics and consumer opinions, informing targeted interventions, marketing strategies, and public health initiatives for a more informed populace.