The New Marketing Strategies Of Thermocol Pongu Fishermen In Southern Kerala Fish Landing Centers

Soma S; Dr. R Shanthi

doi:10.53555/sfs.v10i3.1953

Authors

Soma S
Dr. R Shanthi

DOI:

https://doi.org/10.53555/sfs.v10i3.1953

Keywords:

Thermocol pongu, Traditional fishing, Marine wealth, Zero cost, Price spread, Indebted

Abstract

This paper tries to collect the operational and comparative aspects of pongu fisheries. Thermocol fishing is considered as the zero costing environment-friendly fishing method. This fishing method creates a large number of direct and indirect employment opportunities, leading to alleviating the scarcity of a large number of fishing hamlets in coastal Kerala. This paper could lead to the marketing channel; price spread analysis and open up significant supply chain initiatives and innovation strategies of zero or near-zero budgeting.

Author Biographies

Soma S

Research Scholar, Economics Department, Annamalai University, Annamalai Nagar, Chidambaram, Tamilnadu, India.
Dr. R Shanthi

Research Guide, Economics Department, (Deputed in D.G. Govt. Arts College for Women Mayiladumthurai) Annamalai University, Chidambaram, Tamilnadu, India